Post by account_disabled on Mar 10, 2024 23:54:22 GMT -6
Whats in a title tag One of our earliest accidental SEO tests showed that title tags dont impact rankings at all on a welloptimized page. Our theory is that there is an onpage optimization saturation point beyond which further onpage optimization no longer improves your ability to rank. This test started when an unrelated code release wiped out our title tag overrides. Our title tags are automatically written using rules based on categories and product names but we have the ability to override these title titles with ones we create manually. So the default title for the sofas page might be Sofas Wayfair but we might override that with Sofas Couches Wayfair.
This accidental test killed the manual overrides but left Europe Cell Phone Number List the default logic in place and was live for a couple weeks before we noticed it. The most fascinating part of this test was that although the title change happened to all our sites it impacted one particular site in a unique way. Organic traffic on Wayfair was unchanged wayfairtitletagtraffic.jpg Organic traffic on AllModern however fell allmoderntitletagtraffic.jpg Why did one site take a big hit and another wasnt affected at allparticularly when the default title tags were identical for many of the pages I believe its because of how well the pages were optimized for their targeted keywords. over the page in the URL and is generally very topically relevant.
AllModern on the other hand is targeting modern sofas rather than the generic sofas. But the AllModern page and URLs rarely use the word modern at all. Since everything on the site is modern its redundant to call every product modern. This means the title tag is one of the few topicality signals that help Google understand that the page is about a specific style of furniture. We saw confirmation of this in our rankings Rankings for modern keywords had fallen across the board with the title tag change while rankings for more generic terms like baby bedding didnt change at all.
This accidental test killed the manual overrides but left Europe Cell Phone Number List the default logic in place and was live for a couple weeks before we noticed it. The most fascinating part of this test was that although the title change happened to all our sites it impacted one particular site in a unique way. Organic traffic on Wayfair was unchanged wayfairtitletagtraffic.jpg Organic traffic on AllModern however fell allmoderntitletagtraffic.jpg Why did one site take a big hit and another wasnt affected at allparticularly when the default title tags were identical for many of the pages I believe its because of how well the pages were optimized for their targeted keywords. over the page in the URL and is generally very topically relevant.
AllModern on the other hand is targeting modern sofas rather than the generic sofas. But the AllModern page and URLs rarely use the word modern at all. Since everything on the site is modern its redundant to call every product modern. This means the title tag is one of the few topicality signals that help Google understand that the page is about a specific style of furniture. We saw confirmation of this in our rankings Rankings for modern keywords had fallen across the board with the title tag change while rankings for more generic terms like baby bedding didnt change at all.