Post by account_disabled on Feb 27, 2024 22:31:06 GMT -6
As press officers know well, obtaining publications and media visibility for a commercial event can be complex, dare I say impossible. In fact, the journalist is the "champion" of the news and shuns information that aims, more or less covertly, to advertise a brand. The risk is media silence, the total absence of news in the online and offline press. Noetica found herself in this dilemma when she was commissioned to promote the "Weekend Special" of Stosa Store in Bologna, a well-known kitchen brand. How to guarantee as much visibility as possible in newspapers and online sites for an event which, by its nature, is designed only to advertise a brand and its products? Many perhaps would have chosen the convenient (and expensive) path of advertorials , i.e. articles whose content is agreed with the editorial team and can therefore be "piloted".
Noetica instead found an alternative and Paraguay Phone Number winning solution . This post explains which… How to promote a commercial event Highlight the less advertising aspects, always and in any case Among the events of the special weekend there was also the show cooking of the well-known chef Simone Rugiati , a showman on social media and host of widely followed television programs such as "Cuochi e flames" and " Food Maniac ". The press releases sent by Noetica were all centered on his presence and the invitation addressed to journalists was intended only to solicit interviews with the Tuscan chef. Content and news, therefore, without conveying any advertising message. Involve the most interested target Who might be interested in meeting and interviewing Simone Rugiati? Probably a journalist, but certainly a colleague, especially if the author of a cooking blog .
Noetica therefore involved the food bloggers , rightly hypothesizing that they might be interested in interviewing the well-known chef and immortalizing themselves with him to work on personal branding on social networks and beyond... The gamble paid off: 20 were the food bloggers who responded to Stosa's invitation, participating in the event , publishing articles and commenting live on the cooking show on Facebook , Twitter and Instagram . Simone Rugiati and Italicana kitchen 3. Create reserved moments and special initiatives Before the show cooking and away from the spotlight and the stove, Simone answered the food bloggers' questions. After the confidential interviews, the food floggers were immortalized inside Polaroids branded #StosaStoreBologna , the only concession on a day otherwise far from advertising logic. Are you wondering what the results of this operation were? You can appreciate them by browsing this Storify .
Noetica instead found an alternative and Paraguay Phone Number winning solution . This post explains which… How to promote a commercial event Highlight the less advertising aspects, always and in any case Among the events of the special weekend there was also the show cooking of the well-known chef Simone Rugiati , a showman on social media and host of widely followed television programs such as "Cuochi e flames" and " Food Maniac ". The press releases sent by Noetica were all centered on his presence and the invitation addressed to journalists was intended only to solicit interviews with the Tuscan chef. Content and news, therefore, without conveying any advertising message. Involve the most interested target Who might be interested in meeting and interviewing Simone Rugiati? Probably a journalist, but certainly a colleague, especially if the author of a cooking blog .
Noetica therefore involved the food bloggers , rightly hypothesizing that they might be interested in interviewing the well-known chef and immortalizing themselves with him to work on personal branding on social networks and beyond... The gamble paid off: 20 were the food bloggers who responded to Stosa's invitation, participating in the event , publishing articles and commenting live on the cooking show on Facebook , Twitter and Instagram . Simone Rugiati and Italicana kitchen 3. Create reserved moments and special initiatives Before the show cooking and away from the spotlight and the stove, Simone answered the food bloggers' questions. After the confidential interviews, the food floggers were immortalized inside Polaroids branded #StosaStoreBologna , the only concession on a day otherwise far from advertising logic. Are you wondering what the results of this operation were? You can appreciate them by browsing this Storify .